Elevating Legal Marketing Through Strategy, Coaching, And Technology
Insights from the Legal Marketing Association’s 2025 Annual Conference.
Getting Beyond The ‘Table Stakes’: What GCs Really Want In Lawyer Relationships
Observations from the GC panel at LMA24.
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
What LMA Attendees Will Be Taking Home This Year
Come for the substance, leave with the swag, at the largest annual meeting of the legal marketing profession.
Will Biglaw Silos Become A Thing Of The Past?
The case for collaboration.
Why Curiosity Is Key For Business Development
Observations from the general counsel panel at this year’s LMA meeting.
Download Your Free Report On The Latest Trends In Legal Marketing And Business Development
To help understand the shifting landscape of legal marketing, Bloomberg Law and the Legal Marketing Association have released their annual joint survey findings report.
Managing Partners are Navigating the AI Inflection Point.
New executive research from Ari Kaplan explores how law firm leaders are responding to changing client expectations, evolving economics, talent transformation, and AI governance.
Law Firms Need To Market Their Knowledge And Use Of AI
It's not a matter of whether law firms will need to market their knowledge and use of AI (artificial intelligence), it's a matter of when.
Download Your Free Report On The State Of Legal Marketing And Business Development
This is a must-read for anyone interested in the current state and future direction of law firms’ quest to increase revenues and more effectively service clients.
When Practice Means Business: Legal Marketing’s Future Is Now
What is going in the world of marketing and business development for law firms?
Where We Can Go From Here
While larger market forces will likely continue to drive direction and there’s no one distinct path ahead, legal professionals should try to take advantage of what is in their control today in terms of legal marketing.
AI Built for Litigation. Verified by Design.
Grounded in authoritative content and verified at every step, Protégé is the only legal AI tool that delivers work you can trust—without exception.
Let’s Play Cards Against Lawyers
Which one do you think is the best?
Biglaw Website Fail?
One Biglaw firm recently hit the reset button on their online presence and not everyone is happy.
The Sad Truth One Stat Reveals About The Legal Industry
The only good associate is a billing one.
4 Key Lessons On The State Of Legal Marketing And Business Development
Biglaw firms used to depend entirely on doing good work as the key to getting new business. But that notion's time has passed.
The Social Side Of Legal Marketing
It's hard out there for a... business developer. You've got to be on your grind to make it rain.