Elevating Legal Marketing Through Strategy, Coaching, And Technology
Insights from the Legal Marketing Association’s 2025 Annual Conference.
Insights from the Legal Marketing Association’s 2025 Annual Conference.
Observations from the GC panel at LMA24.
We'd love to hear your thoughts. Enter for a chance to win a $250 gift card.
Come for the substance, leave with the swag, at the largest annual meeting of the legal marketing profession.
The case for collaboration.
Observations from the general counsel panel at this year’s LMA meeting.
To help understand the shifting landscape of legal marketing, Bloomberg Law and the Legal Marketing Association have released their annual joint survey findings report.
The new generation of AI-related legal issues are inherently cross-disciplinary, implicating corporate law, intellectual property, data privacy, employment, corporate governance and regulatory compliance.
It's not a matter of whether law firms will need to market their knowledge and use of AI (artificial intelligence), it's a matter of when.
This is a must-read for anyone interested in the current state and future direction of law firms’ quest to increase revenues and more effectively service clients.
What is going in the world of marketing and business development for law firms?
While larger market forces will likely continue to drive direction and there’s no one distinct path ahead, legal professionals should try to take advantage of what is in their control today in terms of legal marketing.
Designed to reduce manual docket work by prioritizing what litigators need most: on-demand full docket summarization that explains the whole case to date, followed by on-demand document summaries for filing triage, and AI-powered natural language searching for faster search and retrieval.
Which one do you think is the best?
One Biglaw firm recently hit the reset button on their online presence and not everyone is happy.
The only good associate is a billing one.
Biglaw firms used to depend entirely on doing good work as the key to getting new business. But that notion's time has passed.
It's hard out there for a... business developer. You've got to be on your grind to make it rain.